My past work experience
Beginning my career at a prominent local newspaper, I eventually ascended to spearheading product design at the largest global e-commerce platform.
Art Director
MENA design lead for Innovation Lab on Amazon UAE, SA, Egypt and Turkey
Digital Designer
Proposal design lead for consulting line of service and Emerging Technologies team
Content Producer
Design transition from offline to online newspaper publisher managing content for 3 major sites for the Toronto Star.
The core values that drive my work
Customer Centricity
Work backward from the customer to design every step of the experience
Creativity
Thinking outside regardless of its feasibility will result in great opportunity
Innovation
Using emerging technologies to develop of new executions and business models
Growth
Ensuring business growth through increasing engagement and conversions
Collaboration
To collaborate with cross-functional teams to develop the best possible outcome given the expertise of each team
