The Problem
Garnier asked to revamp its brand store on Amazon to address various challenges and opportunities, including:
- Improving brand image and consistency
- Enhancing the customer experience
- Increasing conversion rates
- Promoting marketing campaigns
- Aligning with sustainability and ethical values
These changes aim to provide a better shopping experience, boost sales, and maintain brand integrity.
Research Strategy
To be able to collect the right data we carefully planned our research methodology, outlining how to to conduct our investigations and what information we hoped to uncover. We therefore, chose 3 areas of focus.
User Pain Points
The Golden Nugget
After some extensive customer research to identify pain points, it became evident that a mere redesign of the brand store would be insufficient. To truly position Garnier as the foremost sustainable makeup brand on Amazon, it is imperative to develop a comprehensive and impactful social sustainability initiative.
Customers want to be more sustainable, but they don’t know how to. Customers want sustainability to work for them as opposed to them doing it, so they love to buy into a brand that is doing sustainability on their behalf.
The Garnier One Green step report reveals that whereas 83% of people want to be more sustainable, only 5% consider themselves as already acting sustainably everyday.
User Experience Journey
Prototyping
End Product
Project results
Results as of January 2024
- Unique reach of 5.5 individuals
- 37% increase in dwell time
- 1,060 units sold on green your cart subpage
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